Direct mail postcards can make marketers to identify specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes the perfect postcard marketing promotion tool for landscaping companies.
Better still, the number of ways landscaper's postcards can use only by their imagination. Here are just some of these ideas:
1. Seasonal reminders
Many homeowners know very little about theSeasonality of lawn care, planting and such. So, why not tell them. Try regular memories, such as planting "season is just around the corner! Do you have ideas for your garden? Call us for a free consultation on the lawn."
2. Customer Follow-up
You're probably familiar with the 80/20 rule - you get 80% of the business from 20% of your customers. You've probably also heard how much more expensive it is to acquire a new customer than to fix a dateone.
Against this background, why not send us your best customers thank-you cards, holiday greetings or special offers? It is a great way to stay in touch with 20%, does that mean for your business.
3. Approximately one quarter of prospecting "Price Lawn"
They have worked hard to maintain the lawn at 245 Maple Drive. And it looks fantastic! Do not be be shy - say, the rest of the neighborhood, behind the beauty. With postcard marketing you can see the exact targetStreets and subdivisions you want. In this way you can draw attention to projects of the receiver has probably already seen! Can the possibility of such an approach?
4. Tip-of-the-Month Series
Want an easy way to stay "top of mind" with the prospect area? Want to build value in their postcards, they trash from? Try a tip-of-the-month series. The concept is simple: Take your advertising message, and then wrap it in a helpful reference, the homeowner has an extraTo hold ground.
The goal is not here to give away your trade secrets - but to make your audience aware of your services, but also the increasing shelf life of your postcards. Try to get the kinds of postcards people could put on their refrigerators or bullets imagine boards. That is your goal!
5. Special
Postcards with strong outperform provides more "information" pieces. So if you have some kind of discount or special offer, send them directly to theYour audience is mailboxes. With a newspaper or magazine ad, you are, how you can use special offer to make limited. But with postcard you can speak directly with the various segments of your audience.
This is the recipe for success of direct marketing - a strong offering with relevant information sent to a precise target audience.
For example, you may send a postcard to a new subdivision with a headline that reads: "Especially landscaping for the residents of Maplewood Park. ThisNature of the relevance and the specific targeting can dramatically increase response rates.
6. Website Tie-in
Is there a website? If so, you have a perfect complementary partner for your marketing postcards. The reasons are somewhat psychological:
The goal of any marketing program has made it to win new business, but sometimes you have to offer the most direct and indirect ways. Direct paths are for direct people. A direct way on a postcard would be a phone number. Some interestedInterested parties can take the direct route, and report it immediately.
But those who are less experienced directly rather more about you first. You must be comfortable, before they raise the "hand."
So why not build an information resource section of your site and show it with your postcards? Perhaps you are offering tips on how to maintain local plants and grasses. Maybe you're after a photo gallery showing some of your past projects and clients. Or both!
It's aboutprovide different responses to the different personality types. A direct telephone number to direct people, and an indirect path for the website anxious souls. Then mention both paths on your postcards, and you have to increase your chance for response - are direct or indirect.
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